Breakout online celebrity Tyler Blevins, aka Ninja, is estimated to be earning roughly $20M in 2020, in no small part due to his business prowess and ability to capitalize on opportunities within esports. With that in mind, not everyone has this kind of business acumen.
Michael Jordan and Shaquille O’Neil are two famous NBA players who learned to manage partnerships, build revenue streams, and compound their wealth… but there are also countless players that spent all they earned, ending their careers with as much, or less, than they started with.
TGS Esports (TSXV: TGS) (FSE:5RH) has recognized the need for education and training within the online entertainment industry, partnering up with other experienced professionals to form Discover Management.
What is Discover Management?
Discover is “a full-service management company [helping] esports influencers, content creators, and players realize their full value.”
Though TGS is an Esports company, this newest subsidiary extends beyond the world of gaming, with potential to manage talent from all online areas. Whether a content creator specializes in video games, food reviews, or anything else, Discover can help them build a business around it.
Digital entrepreneurs are a growing trend, with content creators leading the way as of the past few years. As new-age celebrities who interact with their follower-base intimately, the potential that these entrepreneurs possess is unparalleled; with Discover by their side, they can build a lasting career while focusing on what they’re best at.
Discover Management – Experience and Synergies
TGS Esports is growing closer to becoming a fully integrated digital management company, helping facilitate a smooth experience for participants on both sides of the content. By leveraging existing relationships with large brands and other members of the online ecosystem, TGS stands to provide extensive benefits for creators that come under the Discover umbrella.
By teaming up with Riley Trimble, formerly of Spire Management, and Marius Adomnica, of Segev LLP, to form Discovery Management, TGS can lean on the experience of experienced professionals in this specific area. Trimble acted as COO and Partner in Spire Management, a content creator management organization that saw over $152K US per month in streaming revenues from its creators. Adomnica, an esports lawyer, offers a uniquely learned perspective on the legalities of esports and digital content management and is an invaluable resource for Discover creators.
Continue Reading the Full Press Release Below
TGS Esports Forms Discover Management to Support the Next Wave of Gaming Creators, Influencers, and Streamers
VANCOUVER, BC, Nov. 30, 2020 /CNW/ – TGS Esports Inc. (“TGS” or the “Company”) (TSXV: TGS) (FRA:5RH) has teamed up with Riley Trimble, formerly of Spire Management, and Marius Adomnica, of Segev LLP, to form Discover Management, a full-service management company to help esports influencers, content creators and players realize their full value.
“At TGS we are working with creators on a daily basis. One constant we have dealt with is that creators love creating but may not have the experience with brand deals or legal matters” said Spiro Khouri, co-founder and CEO of TGS. “We’re helping creators legitimize their career path and guiding them through that process. At the same time, we’re able to connect our partner brands with creators to create mutually beneficial relationships.”
Twitch, the leading platform for gaming content creators, had over 1.77 Billion hours watched in October 2020 with a daily average of just under 2.5 million unique viewers1. Content creators and other esports influencers are a vital component of the gaming ecosystem. New titles such as Fall Guys and Among Us rose to popularity with help of the recommendation of influencers and streamers. Existing games also lean heavily on creators to build and sustain interest in the property. In addition, creators serve as a vital lifeline between the brands they work with and their audiences. These factors have combined to make relationships with influencers an invaluable component of the marketing for any brand seeking to reach gamers.
“We understand the value that content creators bring to the table,” said Justin Simpao, General Manager of Discover Management. “At the same time, we can help influencers deal with niche situations that arise from the growing ecosystem of influencer business. This includes curating partnerships, innovating ways to help our creators grow their personal brand, and handling the complex administrative details such as self-incorporation and finance management.”
Riley Trimble was previously a partner and COO in Spire Management, a content creator management organization. SpireMGMT’s signed creators had over 148,000,000 watch time minutes per month with over $152,000 USD per month in Twitch revenue. He also cultivated partnerships with brands including G Fuel, Nord VPN, and MainGear PC.
Marius Adomnica is an esports lawyer who has been on the forefront of supporting the development of the esports industry in Western Canada. Marius has over a decade of legal experience and has worked extensively with content creators as well as esports teams, tournament organizers and players. He also serves as an advisor and on the board of directors for various companies and non-profit organizations in the industry. Marius looks forward to using his legal experience to assist Discover’s clients.
“Discover Management has a desire to help grow the content creator space,” Simpao continued. “Having been both fans and a part of the creative community for many years has given us a unique understanding of the space. This endemic understanding of the industry is one of many things our team at Discover brings to the table.”
Disclaimer: TGS esports is a client of Edge Investments and we own shares in the company.